The AMA is a huge union of marketing professionals and marketing tutors. It counts 38000 members in the USA and Canada and has connections with many American universities. They are responsible for writing some influential marketing publications.
It was founded in the early 1900's when a large group of marketeers merged. Their purpose was to inspire each other and collaborate. nowadays they make the news by creating virtual events about marketing strategies using social media chanels such as facebook. Their studies (and results) are revolutionary.
The AMA awards influential papers, articles and books in marketing. They publish some prominent journals, magazines and newsletters. To summarize they are a coordinating organization that influences a lot of beginning and seasoned marketeers.
Stijn De Schutter
Sources:
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/AMAJournals.aspx
http://nl.wikipedia.org/wiki/American_Marketing_Association
Geen opmerkingen:
Een reactie posten