Earlier this week I was surfing on the internet looking for some information about marketing. Many articles I had read when I suddenly realized I confused marketing with sales, advertising, putting a logo on a product etc. I went through the web and found an interesting article about what marketing is and is not. Fast enough I understood that marketing is so much more than putting a logo on anything and anywhere.
Through many years, in which marketing activities scattered among different departments changed into real marketing departments, there are still many misunderstandings about marketing. So starting our blog about this subject it might be useful to clear up a few things.
One of the biggest stumbling block is the idea that sales will rise by just making more promotion. If a product is not studied well, it is plausible that spending more on advertising will only do harm to your company. Another miscalculation is that customers should only care about a low price. Not the price but the price-quality relationship does matters. So marketing is not about designing a new brochure or hosting a website, it’s every relationship a company has with someone or something outside the company. Nothing more, nothing less. The fact that even many entrepreneurs misunderstand marketing, makes me believe that this is an interesting subject with a lot of public ignorance.
Charlotte De Volder
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