I read this introduction on an index system selling site. I found it remarkable and fascinating because it has a double significance. They advertise about a product/system that is be used as an advertising tool.
They claim that "seeing is buying" so they recommend to bring special offers of their company under attention of their clients by using a display at the checkout. It's an unique system that brings along a lot of opportunities.
Marketing is a never-ending issue. It's important to bind your clients even when they left your shop. These costumer relations can be realised by setting up a system of loyalty cards. "Index" claims that their technology is proven the best in the world.
I'm convinced by the statement of the effectiveness of this technology. I think it's really important these days for a brand to catch the eye. If no one knows about your product, you won't sell without regard to the excellence of it.
Stijn De Schutter
source: http://www.indexsystems.nl/Marketing.html
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