For us as marketing laymen, it may be interesting to form an idea of the general perception of marketing of important businesspeople of today. In doing so, we will be able to compare our final conclusion about the role and influence of marketing with theirs.
Leonard Lodish is professor and marketing guru of the Wharton School of the University of Pennsylvania. From his standpoint, no product will ever sell if the consumers do not know they need it. Lodish even observed that 60% of business failures are really failures of marketing. Assuming this is true, marketing thus has a huge role in a company.
Frontman of Google, Eric Smidth describes the importance of marketing in a short video. Smidth explains that there is a new way to do marketing i.e. by measuring the results. These are the numbers, generated by the marketing department, which play a very important role in the way to business success.
To conclude, I will mention one of the most well-known quotes about marketing. David Packard founder of Hewlett-Packard said: “Marketing is too important to be left to the marketing department”.
It’s clear that these three people, among many others, are pro marketing. But then why is there such a debate about the influence of marketing nowadays?
Charlotte De Volder
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