Because we are starting our topic ‘ The influence of the marketing department in a company’ it is necessary to know what exactly the marketing department do. I found on the internet that tasks of the marketing department are so much more than what I thought.
The marketing department has a very important role in a company. The best known task is that they need to focus on the customers, listen to their needs and help them by producing a good / service that is suitable to their needs. The Marketing Department looks also for the ‘branding’. They create the image of the company, they invent the slogans, the publicity,.. So that the customers knows for what the company stands.
The competition between the companies can you describe in some sentences : What is different in their strategy? What type of customers do they serve? .. it’s necessary to know that and maybe you can change some points in your strategy for reaching more people. So studying about the market competition is also a task for the management department.
It’s a very interesting topic because the marketing department can change a lot in the company. If they make a mistake in their strategy it will have a big influence on the success of the company.
Despeghel An-Sofie
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