To understand the marketing department's influence in a company, I started looking up some more information about what this department exactly does. As Charlotte has already mentioned, it is much more than advertising.
Most authors agree on the fact that the marketing department plays a significant role in a company. It is the central vein through the body of a company. But one vein is not enough to make a whole body work. Therefore the other parts need to cooperate. In other words, it is highly recommended that every coworker participates in the marketing aspect to build up a consistent vision and mission. If a salesman, as well as a technician gets involved and brings on an interesting idea, the company will accomplish more in costomer-related discussions. So communication is the keyword to marketing. With everyone’s insights, a more satisfying service to their customers will be reached. In general, that is the goal a company wants to achieve.
Pauline Deturck
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